Tata Motors, a part of the Tata Group, is one of India’s largest and most prominent automobile manufacturers. Established in 1945 as Tata Engineering and Locomotive Co. Ltd. (TELCO), it initially produced locomotives and later ventured into commercial vehicles. The company entered the passenger car market in 1991 with the launch of Tata Sierra and gained significant attention with the release of Tata Indica in 1998, the first fully indigenous Indian car. Tata Motors has a global footprint, owning Jaguar Land Rover (JLR) since 2008, which expanded its reach into the luxury car segment. It is also committed to sustainable mobility and has ventured into electric vehicles (EVs) with models like the Tata Nexon EV. Tata Motors is known for its durability, affordability, and innovation, making it a key player in the Indian and global automotive industries.

These personas will be available for grabs, starting today, at an introductory price of Rs 18.99 Lakh for the Harrier Adventure X and Rs 19.99 Lakh for the Safari Adventure X+ persona

Tata launches Adventure X Persona Editions of Harrier and Safari

Tata Motors has launched the Adventure X Persona Editions of their flagship SUVs – the Tata Harrier and the Tata Safari at an introductory price of Rs 18.99 Lakh for the Harrier Adventure X and Rs 19.99 Lakh for the Safari Adventure X+ persona. These introductory prices are valid until 31st October 2025. Packed with segment-first features at this price point, the Harrier and Safari Adventure Persona includes ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory &amp; Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco). The Harrier features striking R17 Titan Forged Alloys and its signature brand mascot on the doors, while the Safari sports bold R18 Apex Forged Alloys along with its own iconic mascot. Launching this promising new addition – Adventure X, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, "The Harrier and Safari have always stood for more than just mobility — they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era — one that champions individuality, precision-crafted design, and intelligent capability – all while offering more value per car. Designed for those who seek authenticity, capability, and expression in equal measure, the Adventure X is positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined, and value-rich than ever before in the high SUV space.” &nbsp;