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Skoda Auto, a Czech automobile manufacturer, entered the Indian market in 2001 as a subsidiary of the Volkswagen Group. Known for its European engineering and design, Skoda initially gained popularity with models like the Octavia and Laura, which were well-received for their performance, build quality, and spacious interiors. In 2020, Skoda launched the Kushaq, a compact SUV tailored for the Indian market, which has been a significant part of its strategy to compete in the booming SUV segment. Today, Skoda is known for its strong emphasis on safety, reliability, and modern design. The brand has established a solid presence in the mid-range and premium segments, competing effectively against other automakers. With a focus on enhancing its product offerings and expanding its dealership network, Skoda aims to increase its market share in India, particularly with new models and innovations in line with evolving consumer preferences.